Privacy policy

Last updated: March 18, 2026

SelfFit operates this store and website, including all related information, content, features, tools, products and services (the “Services”) to provide you with a curated shopping experience. SelfFit is powered by Shopify, which enables us to provide the Services.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase using our Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to personal information.

1. Data Controller

For the purposes of UK data protection law, SelfFit is the data controller of your personal information:

Dylan Sweeney
Address: 14 Fifth Avenue, Bristol, ENG, BS7 0LP, UK
Email: customersupport@selffit.co
Phone: +44 7752 658870

You may contact us regarding your data rights, complaints, or privacy questions.

2. Personal Information We Collect

We may collect the following personal information:

Contact details: name, address, billing/shipping address, email, phone number
Financial information: payment card details, transaction information, payment confirmations
Account information: username, password, preferences
Order & transaction information: items viewed, purchased, returned, or exchanged
Communications: customer support inquiries or feedback
Device & usage data: IP address, browser/device information, interactions with our Services

3. Legal Bases for Processing (UK GDPR)

We process your personal data under the following lawful bases:

Contractual necessity – to fulfill your orders and provide our Services.
Consent – for marketing communications where you opt in.
Legal obligation – to comply with tax, accounting, and regulatory requirements.
Legitimate interests – to improve our Services, detect fraud, and ensure security.

4. How We Use Your Data

To provide, manage, and improve our Services
To process orders, returns, and refunds
To communicate about your orders or account
For marketing communications (if consent is given)
To ensure security, prevent fraud, and comply with law

5. Sharing Your Data

We may share your personal information with:

Shopify and service providers – for payment processing, fulfillment, cloud storage, and analytics
Third-party partners – for marketing if you have consented
Legal authorities – if required by law or to protect rights
Business transactions – in case of merger, sale, or reorganisation

All sharing is done under UK GDPR-compliant agreements.

6. International Transfers

Some of our providers, including Shopify, may store or process your data outside the UK. In such cases, we rely on UK-approved mechanisms, including Standard Contractual Clauses, to ensure your data is adequately protected.

7. Retention of Personal Data

We retain personal information only as long as necessary to:

Provide Services and maintain your account
Comply with legal obligations
Resolve disputes and enforce agreements

After these purposes, data will be securely deleted or anonymised.

8. Your Rights (UK GDPR)

You may:

Access your personal data
Correct inaccuracies
Request deletion
Withdraw consent for marketing at any time
Object or restrict processing under certain circumstances
Data portability – request a copy of your data

To exercise your rights, contact us at customersupport@selffit.co . We may require verification of your identity.

9. Marketing Preferences

You can opt out of promotional emails or SMS at any time by following unsubscribe links. Non-promotional messages (e.g., order confirmations) will still be sent as required to provide the Services.

10. Children’s Data

Our Services are not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe your child has provided data, contact us to request deletion.

11. Security

We take reasonable measures to protect your data. However, no system is completely secure. You should avoid sharing sensitive information through insecure channels.

12. Third-Party Websites

Our Services may contain links to external websites. We are not responsible for their privacy practices. Review their privacy policies before providing personal data.

13. Complaints

If you have concerns about our processing of your personal information, contact us at customersupport@selffit.co . You may also lodge a complaint with the UK Information Commissioner’s Office (ICO).